First Edition of the Most Sought-after Secret Event
Coming This Spring
Shanghai, April 13th, 2015 – From global phenomenon to highly sought-after “secret”, Dîner en Blanc will take over one of Shanghai’s sites on May 16th 2015 for the first ever refined pop-up epicurean event.
Over 100,000 foodies and cultural enthusiasts around the world have already embraced this unique event. As stated very eloquently by the New York Times: “There are picnics and there are Picnics”. This très chic picnic is equal parts mystery tour, pop-up feast and je ne sais quoi! Launched in Paris more than 25 years ago by François Pasquier and a handful of friends, Dîner en Blanc Paris now attracts nearly 15,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean sensation in over 50 cities in more than 20 countries. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city’s most beautiful locations.
“We felt Shanghai was primed for such a dazzling event as an increase of interest in fine living has been noted over the years,” says Emmanuel Carcassonne, co-host of the Shanghai Dîner en Blanc, who has been working in the event management for over 5 years and hopes to make this very first edition a success that will pave the way towards establishing a long-standing tradition.
In essence, Dîner en Blanc promotes friendship, elegance and gallantry. Over the course of the evening, the guests enhance the function and value of one of their city’s signature spaces by participating in the unexpected. “Shanghai’s culture is a reflection of the core values of Dîner en Blanc,” say Sandy Safi and Aymeric Pasquier, Cofounders of Dîner en Blanc International. “We feel that this first edition will be a true success in bringing people together and highlighting the beauty of their city.”
To maintain its uniqueness as well as staying true to tradition of Dîner en Blanc, guests must observe certain requirements and follow a few key rules:
Guests must bring:
About Dîner en Blanc International
Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in over 50 cities in more than 20 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.
About the Hosts
Emmanuel Carcassonne, Franck Chaud, Yumi Collinet and Edmond Tao are the hosts of Shanghai Dîner en Blanc. They are all working in the Film Production and Events Management industry. They got together because they wanted to bring Dîner en Blanc values to Shanghai for all their friends and friends of friends to share this unique magical and memorable moment. “This is a unique event, we want to share this with the Chinese people and the foreigners living in that great global melting pot that is Shanghai” says Franck Chaud.
To keep up to date on event announcements, follow us on:
Wechat: DEBShanghai
Facebook: Diner en Blanc - Shanghai
For photos or videos of Dîner en Blanc events from around the world, please visit the official website dinerenblanc.info.
For media requests, interviews or high resolution images:
Local Media Contact: Freya Wang, FC2Asia Communication Agency - ph: 86 021 64282606 – email: [email protected]
Website: shanghai.dinerenblanc.info
Shanghai, April 13th, 2015 – From global phenomenon to highly sought-after “secret”, Dîner en Blanc will take over one of Shanghai’s sites on May 16th 2015 for the first ever refined pop-up epicurean event.
Over 100,000 foodies and cultural enthusiasts around the world have already embraced this unique event. As stated very eloquently by the New York Times: “There are picnics and there are Picnics”. This très chic picnic is equal parts mystery tour, pop-up feast and je ne sais quoi! Launched in Paris more than 25 years ago by François Pasquier and a handful of friends, Dîner en Blanc Paris now attracts nearly 15,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean sensation in over 50 cities in more than 20 countries. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city’s most beautiful locations.
“We felt Shanghai was primed for such a dazzling event as an increase of interest in fine living has been noted over the years,” says Emmanuel Carcassonne, co-host of the Shanghai Dîner en Blanc, who has been working in the event management for over 5 years and hopes to make this very first edition a success that will pave the way towards establishing a long-standing tradition.
In essence, Dîner en Blanc promotes friendship, elegance and gallantry. Over the course of the evening, the guests enhance the function and value of one of their city’s signature spaces by participating in the unexpected. “Shanghai’s culture is a reflection of the core values of Dîner en Blanc,” say Sandy Safi and Aymeric Pasquier, Cofounders of Dîner en Blanc International. “We feel that this first edition will be a true success in bringing people together and highlighting the beauty of their city.”
To maintain its uniqueness as well as staying true to tradition of Dîner en Blanc, guests must observe certain requirements and follow a few key rules:
- To participate in this first edition: guests must be invited via the hosts’ network or participating partners or get on waiting list via the official website: shanghai.dinerenblanc.info, registrations will start on April 15th at 07:30.
- Once confirmed, each guest’s participation becomes mandatory, regardless of weather conditions. This is a rain or shine event.
- Dress code: elegant and white only. Originality is encouraged as long as it is stylish and tasteful.
- Table setting: all white!
- To ensure that the location secret is kept secret until last minute, guests meet at assigned departure location and are escorted by Dîner en Blanc volunteers.
- In order to leave the event location as clean as when they arrived, guests are required to leave with all their belongings, leftovers and litter.
Guests must bring:
- A table, two (white) chairs, white tablecloth.
- A picnic basket comprising fine food and proper stemware and white dinnerware.
- Champagne or wine. Beer and hard liquor are prohibited.
- An option to pre-order food, which can be picked up at the site, will be available for those who do not wish to pack their own picnic baskets. Guests wishing to do so must reserve online through Dîner en Blanc website during the initial ticket registration.
About Dîner en Blanc International
Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in over 50 cities in more than 20 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.
About the Hosts
Emmanuel Carcassonne, Franck Chaud, Yumi Collinet and Edmond Tao are the hosts of Shanghai Dîner en Blanc. They are all working in the Film Production and Events Management industry. They got together because they wanted to bring Dîner en Blanc values to Shanghai for all their friends and friends of friends to share this unique magical and memorable moment. “This is a unique event, we want to share this with the Chinese people and the foreigners living in that great global melting pot that is Shanghai” says Franck Chaud.
To keep up to date on event announcements, follow us on:
Wechat: DEBShanghai
Facebook: Diner en Blanc - Shanghai
For photos or videos of Dîner en Blanc events from around the world, please visit the official website dinerenblanc.info.
For media requests, interviews or high resolution images:
Local Media Contact: Freya Wang, FC2Asia Communication Agency - ph: 86 021 64282606 – email: [email protected]
Website: shanghai.dinerenblanc.info
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